Welcome To The Selling Lounge!

We are a friendly forum where sellers help sellers to help our/your online E-Commerce Business grow by having a place of resources and support along with help in promoting ourselves and each other.

I have been selling on line since 2003 in which I started out with eBay where I was doing very well as a Powerseller until all the fee hikes and changes. I then opened up my first Website almost 2 years ago and have been a member of a few very nice informative E-Commerce Forums and have learned so much about this new world of online selling that I wanted to have all my information in one place to help me succeed and by doing that helping others at the same time.

I have noticed that there is a ton of information out there on the net to help us become successful business owners and there are certain things that we must do in order to get our products out there and noticed and to get the buyers to us.

So I'm hoping that we can all share with each other "our tips" of "what works" and "what does not work".

August 21, 2009

Some Thoughts on Ecommerce and Hurricane Season

Some Thoughts on Ecommerce and Hurricane Season

Although the Atlantic Basin Hurricane Season officially runs from June 1 to Nov 30, we have just entered the peak part of the season, which usually occurs from about the second week of August through October.

What if you live in a land-locked state? Then this has nothing to do with you, right? Wrong! Hurricane season can have a big effect on those operating their sites from or near coastal areas, but it can also affect you even if you run your ecommerce site from Idaho. Here are some actions to think about taking if your location might be affected by one of these monster storms and some things to take into consideration even if you are far, far from the sea.

Make it your business to know what systems are churning out there, and where they might be heading. Also, if a storm is affecting an area or has just done so, be familiar with where that area is, and (in general) how widespread damages and power outages are. You might have customers in the area. Don't expect sales or communications from them just before or after a tropical system hits their area.

The same is true of your vendors or anyone you order business supplies from. Know where your vendors are for the same reasons.

Be patient! Your customers and/or vendors could very well be operating in survival mode. They may or may not have power, running water, or even a roof over their heads. And, depending on the extent of damage, that mode could last from just a few hours to weeks on end.

REMEMBER that category does NOT matter! We had thousands of dollars in damage and went for several days without power when Fay swept through last year . . . and she was "only" a Tropical Storm. You cannot operate your business by candlelight. Be prepared - not only with your disaster plans and emergency supplies kit - but also for possible downtime.

1- BACK UP YOUR SITE and everything related to it regularly, but ESPECIALLY if a system is approaching. If you are not using an internet based back-up service, pack the latest copy of your back tape or flash drive in your 'Go Kit,' so that it evacuates with you. I usually take my hard drive, as well.

2 - SAFEGUARD YOUR INVENTORY. Make sure it is stored in plastic and/or plastic bins, and elevated.

3 – If a storm is tracking towards your area, consider placing a NOTE on your site that you in the possible path of the storm, and anyone considering a purchase might want to complete that purchase by a certain day or time.

4 – If the NHC issues a WATCH for your area, you might want to advise customers that you downtime for your site may be imminent.

5 – If your watch is upgraded to a WARNING, consider putting your site on ‘vacation’ setting or disabling your cart. Consider the ramifications this scenario: Someone makes a purchase at 2:30 and, at 2:31, the storm knocks out power to your area – for two weeks! (It could happen) Better to be safe than sorry.

6 – Personally, I wouldn’t order a new batch of inventory with a storm headed in my direction, either. But, that's just me.

For more articles and discussions of interest to on line sellers, visit The Selling Lounge, where sellers help sellers.

Article By: CruiseReady



maryrussel said...

Thanks Cruise. Great tips for any storm season.

maryrussel said...

Great ecommerce tips during any storm season